During the current economic downturn, many tried and true marketing approaches often don’t deliver the same impact they had in years past. Marketing budgets are strained, as well. Is there an answer to this conundrum? Yes, there is—and the sooner you leverage it, the bigger the edge you’ll gain. Facebook, Twitter, and other social networking sites are opening up completely new avenues for broadening exposure, building customer loyalty and word-of-mouth, and developing new partnership opportunities.
There’s several reasons to get involved with social media right now. First off, it’s free! With these websites, your business can establish, maintain, and update an online presence at zero base cost. Second, you’re engaging directly with your customers—as frequently and as interactively as you choose—an unmatchable relationship asset. Third, Internet social networking is only growing. If you’re hesitant about using it for your business, your competition probably is too. Beat them to the punch—before you know it, everyone will be on board.
Remember back in the 1990s, before having a cellphone became a necessity? If you had one then, you were more available, more connected. That’s the point where social media for business is at, with one crucial difference—get out front now and you can lock in a permanent advantage.
Learn more:
Chicago Tribune: "Facebook, Twitter, Other Social Media Help Drive Business for Small Firms"
Social Media Marketing Industry Report: "How Marketers Are Using Social Media to Grow Their Businesses"
The Journal News: "Small Businesses Connect with Customers on Facebook, Twitter"
Abrams Research Social Media Survey |
Post a Comment