MARKETING COMMUNICATIONS MANAGER: Projects / Content

Visionary communications professional with more than 10 years of hands-on experience producing effective, accurate content and leading major global communications initiatives. Utilize multiple language proficiencies to effectively lead international teams and address multinational audiences. Conduct research and create strategies to achieve corporate goals. Employ project management expertise and apply communications technology to elevate organizational productivity and efficiency. Develop and manage key relationships.

Areas of expertise include:

PROFESSIONAL EXPERIENCE

MARKETING COMMUNICATIONS CONSULTANT
New York, New York | 2001 - Present

Writing, editing and fact-checking services for a variety of clients on a contract basis.

Writer & Editor: Lead communications projects for wide range of clients. Produce content for websites and publications. Write and edit advertising copy. Produce copy and edit medical advertising and medical education materials. Conduct research, reviewing material such as white papers, presentations, clinical studies and advertising collateral. Provide fact-checking services. Work with clients onsite and remotely, coordinating efforts via email and phone. Liaise with account executives and in-house writers. Ensure that content adheres to company or industry style guidelines. 

Key Accomplishments:

• Produced workplace articles for CareerBuilder.com and TheDiversityChannel.com as well as feature articles published in The Chicago Tribune, The Miami Herald, New York Newsday and associated websites, including LATimes.com and MSN.com
• Built a successful freelance practice by delivering quality work to major pharmaceutical advertising firms, including: Hospicom, Cline Davis & Mann, CDMiConnect, Masius/Publicis Consultants, LifeBrands, and Draftfcb

BUSINESS VALUATION RESOURCES, LLC
Portland, Oregon & New York, New York | 2007
Financial publishing company serving independent CPAs and accounting and investment firms. Approximate annual sales: $6M.

Director, Business Development: Tapped fresh revenue streams in existing market by developing new products for independent CPAs and other audience members. Created products for new business development purposes, primarily focusing on private equity and venture capital firms. Collaborated with cross-functional teams, including marketing, research and production staff. Generated contacts via monitoring web activity, attending conferences and providing sample research for prospective clients. Negotiated product agreements with potential partners. Created marketing and sales strategy for custom report product.

Key Accomplishments:

• Forged two key strategic alliances: a partnership with Gazelle Institute to create an online compliance tool and an agreement with Inc. Magazine and Inc.com for valuation product sales
• Increased revenue by creating and launching a new custom report product for the firm’s core market of business valuation professionals and new prospects

PFIZER INC
New York, New York | 2006
Leading global pharmaceutical company.

Vendor Management and Information Security Management Communications Consultant: Worked on a contract basis in conjunction with COMSYS Information Technology Services, Inc., developing communications and enhancing information security as part of a larger effort to streamline Pfizer’s IT vendor structure. Created content for the IT vendor management intranet site. Developed the Pfizer Vendor Onboarding Guide, coordinating efforts with departments including Procurement, Technology and Information Security. Interviewed IT vendors and colleagues to evaluate information security controls.

Key Accomplishments:

• Co-created a software vendor certification process, developing information protection and privacy components; project enabled reduction in vendor pool from 300 to fewer than 40
• Spearheaded development of the Vendor Management marketing plan, linking goals and performance metrics to directives from internal and external marketing groups
• Established efficient repository for information on third party contractors via intranet site

AMERICAN EXPRESS COMPANY
New York, New York | 2003-2006
Leading international financial services company.

Information Security Management Communications Consultant: Initially worked as a technical writer, documenting FDIC and OTS exams via a contract with Advantage Human Resourcing. Subsequently managed the GLBA compliance initiative, a major project that affected each department within the company on a worldwide level. Collaborated with Legal department to create an Information Security Program document. Managed the Sarbanes-Oxley compliance program, facilitating the launch of a global initiative to capture and document information security key controls. Managed global security awareness training, supervising a group of up to 12 onsite and offshore developers and other personnel. Utilized language skills to communicate effectively with employees worldwide. Assisted Chief Information Security Officer with internal communications strategy, providing support for written communications, reengineering the group intranet site and creating a monthly newsletter.

Key Accomplishments:

• Leveraged language skills and communications expertise to manage major worldwide projects, including GLBA and Sarbanes-Oxley compliance initiatives
• Elevated visibility of security program by creating and implementing a communications strategy
• Managed worldwide communications for the Chief Information Security Office, addressing all business levels in each country of operation and creating and maintaining an intranet site
• Developed a database of security assets, risks and key controls to create a security management tool used by 110K employees and contractors globally
• Created information security program principles, strategy and components in conjunction with Legal department and documented governance procedures for monitoring outsourced services
• Created databases and documentation for numerous training programs reaching more than 150K employees and contractors globally

E-CONNECT-C, INC.
2000-2001 | Assistant Editor

Interviewed entrepreneurs for Fortune Magazine advertorials. Conducted article research, pitched ideas and wrote and edited copy for a variety of clients, including EdgarOnline.com and Ford. Produced online and print newsletters.   

CDC INVESTMENT MANAGEMENT CORP.
1998-1999 | Executive Assistant

Supported three managing directors. Translated and proofread business proposals, marketing reports and letters, utilizing French and Spanish language skills. Organized European sales tours.

EDUCATION

• Master of Arts
  New York University, New York, New York
• Bachelor of Arts
  Mount Holyoke College, South Hadley, Massachusetts
• Doctoral Studies in Music: Conservatoire Supérieur National de Toulouse, France
• French: Alliance Française, New York and Toulouse
• German: Goethe Institute, New York · German Language Institute, Frankfurt
  
  LANGUAGES

• Fluent in Spanish and French
• Intermediate Italian and German